Benefits of Video Marketing for Real Estate
Statistics for Real Estate Listing Videos
- Real estate listings with video receive 403% more inquiries than listings without.
- Of all buyers and sellers, 85% want to work with an agent who uses video as part of their marketing efforts.
- Eighty-six percent (86%) of homebuyers use video to research a particular community and 70 percent use it to tour the inside of homes.
- Forty-four percent (44%) of homebuyers begin their search for a residence online, and video helps with SEO results and standing out on crowded search pages.
- Thirty-nine percent (39%) of homebuyers used sites with embedded video during their home searches, and 56% of them felt it was “very useful.”
- Links to pages with embedded video get 157% more organic search results than pages without video.
Summary of Benefits of Video Marketing for Real Estate
In summary, real estate listing videos:
- Add legitimacy to your listings and your brand as a realtor.
- Videos give an extra sense of trust because the client can see the property as it exists.
- Property listings with video generate four (4) times more leads than properties without.
- Video works as a permanent open house for any property you’re trying to sell.
- Get the leading edge by including video marketing with your listing.
- No recurring hosting fees: Once you’ve paid for the video, you own it.
- Average three (3) minutes in length.
- Delivered within 24 hours.