Sell Your Home Through Pictures

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Sell Your Home Through Pictures

A Picture is Worth a Thousand Words

“A picture is worth a thousand words but a memory is priceless.” This statement is attributed to Frederick R. Barnard, who published a piece commending the effectiveness of graphics in advertising with the title “One look is worth a thousand words”, in Printer’s Ink, December 1921. What exactly does it mean though when you want to sell your home through pictures?
 
Ninety (90%) of buyers look on-line first before every contacting a real estate agent (per the National Association of Realtors’ Study on Digital House Hunt). Buyers decide in the first 8 seconds whether they are interested in viewing your property in person. Its imperative to make every picture count so it goes onto the buyer’s must-see list.
Below are several ideas to help you be a “thumb stopper” when selling your home through pictures.

The Camera Sees Everything

When you’re cleaning and getting ready for your real estate photos, even when you think everything is sparkling clean, do a double check. The camera lens sees every micron of dust on furniture, every smeared mirror or every streaked window: The camera sees everything.

picture-with-dirty-mirror

Show Your Home in it's Best Light

Showing your home in its best light means a couple things. People are drawn to light, bright and airy whether they’re on line looking at real estate photos or in person. You’ll want to flood your home with as much natural light as possible, as well as turn on all light fixtures for both your photo shoot and all showings.

Make sure all lamps have matching light bulbs. This includes lamps, can lights and chandeliers. Use warm white light bulbs that are 3,000 degrees (Kelvin scale).

You Need to Be Out of the Pictures

You need to be out of the pictures:  With that said, your listing agent is selling your property, not you. Your house should be fully in ready-go to have your photos taken. It’s much easier for your photographer to stay in sequence when photographing your house. Yes, there’s a sequence to photographing houses but that’s another blog.

client-in-real-estate-photo

Let Your Floors Shine Through

Shiny floors are reflective in photos and scream “well kept home” to potential buyers. Let your floors shine through!

Keep It Clean

Keep it clean when your house is being photographed. Not only making it nice for the photographer, you’ll have a minimal amount to do for showings. Clean from ceiling to floor and everything in between for best results. For lingering odors or to add freshness to your home, Fresh Wave makes several products for this purpose and they sniff pretty good. In between showings, use baskets to store goodies in as this helps keep it clean.

Sell a Lifestyle

Amenities scream “yes”! Make sure your photographer captures those great photos of the surrounding area, including amenity perks for choosing to live there.

Conclusion

In conclusion, I hope you’ve learned to sell your home through pictures. Great photos of the right things, also known as money shots, will garner the right attention to help your sell your home through pictures. 

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