Mythbuster #1 – Home staging and interior design is the exact same thing.
Interior Design is finding creative and customized interior solutions for a homeowner who lives in the home. The “design” caters to the homeowner’s specific desires and taste.
Home staging is the act of preparing and showcasing residential property for sale. It is a two-part process. It is a systematic and coordinated methodology in which knowledge of real estate, home renovations and creative design principles are applied to attract a buyer. Home staging creates a space that appeals to the buyer demographic for real estate in that area. Home staging helps potential home buyers realize the great architecture of the home, helps their eyes see how spacious the home is, and specifically helps their eyes land in just the right places. Home staging presents a home as marketable commodity to the most potential buyers.
Mythbuster #2: Home staging is not affordable.
Even if you’re a DIYer, preparation and showcasing the product for sale go a long way in luring as many potential home buyers as possible.
A professional home stager will offer a myriad of affordable options to homeowners. These are generally a Walk and Talk Consultation, a Written Home Staging Consultation, Occupied Home Staging, and Vacant Home Staging. These solutions are priced from least expensive to most expensive.
Often times all you may need as a homeowner is a home staging consultation which provides a detailed customized plan to stage your home yourself.
Mythbuster #3: Staging my home is just not cost effective and is really just for affluent homeowners.
Home staging is for every price point of home. Let me reiterate: Home staging is for every price point of home. I use the car analogy to demonstrate this point. You own a car which you want to sell. One owner has a VW buggy; the other owner has a Mercedes Benz. To prepare the vehicle for trade in or sale, you would empty the trash out of either car, wash and wax, vacuum, and spot clean the interior. In other words, what you would do for the lower priced car – you would also do for the higher priced car. It is no different when you are preparing your home as a marketable product to sell. All homes – at every price point – should be prepared and staged for sale.
Mythbuster #4: Eventually my home will sell. It’s just going to take a while until the right buyer comes along.
It is a proven statistical fact that staged homes sell quicker, often for more money than an unstaged home on the market. In addition to price, condition and location, the length of time your home spends on the market depends on its presentation as a marketable commodity.
63% of buyers will pay more for move-in ready properties [Maritz survey on buyers]
RESA studied 481 homes that were professionally staged before they went on the market and those homes received their first offer 23 days, on average, after being professionally staged.
Mythbuster #5 – I have zero budget for staging.
The fact is you’re already spending dollars month to month on your carrying costs for the home you’re trying to sell. Here are a couple examples to demonstrate how your vacant home staging investment will save you valuable dollars.
- How can you afford not to stage your home when selling?
- How will your listing look on the Internet compared to others?
- If you don’t stage, your listing can be eliminated from the must-see list instantly.
- If properties within a few miles of your listing are staged and your listing is not, it will be harder to compete in the real estate market.
Thanks for dropping by and reading When You Should Not Stage Your Home. Please let us know if you have questions or would like additional information about your personal situation and how home staging may benefit you.